What do you need to find out?
Five ways skincare brands use a matched consumer panel, from screening an idea to proving a claim.
Request a test See a sample reportPick the question you need answered
Most brands start with a concept test to choose a direction, then run in-home testing on the winner. Claims work and benchmarking usually follow once the formula is settled.
In-home testing
A lab tells you a formula is stable. It cannot tell you whether someone with dehydrated, fragrance-sensitive skin will keep using it after day four. In-home testing answers that.
Claims substantiation
The fastest way to get a skincare brand in trouble is a claim the data does not support. The second fastest is refusing to make any claim at all.
Concept testing
Manufacturing is the expensive place to discover that nobody wanted the product. Concept testing moves that discovery earlier, when changing your mind is still cheap.
Review generation
A new product page with no reviews converts badly. Buying reviews is fraud. Earning them from verified testers is the only route that is both fast and legitimate.
Competitive benchmarking
Your product does not compete against an empty shelf. It competes against the bottle someone already trusts, and the only useful question is whether yours replaces it.
How it runs
Brief
You tell us the product, the target skin profile, and the decision you need to make.
Match and ship
We recruit the skin-matched panel. You drop-ship to testers or send units to us.
In-home use
Testers use the product in their real routine, not in a lab under supervision.
Debrief and report
Structured feedback is captured, then you get the report, the raw CSV, and the reviews.
Not sure which one you need?
Describe the decision you are trying to make and we will tell you which test answers it, or tell you honestly that none of them do.
Request a testNot ready to talk? Read a sample report or compare the options.
Product samples, honest reviews, and first-party data, back to the brands who make them.