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Reviews from people who actually used the product

A new product page with no reviews converts badly. Buying reviews is fraud. Earning them from verified testers is the only route that is both fast and legitimate.

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What it is

Verified trial, honest review, disclosed relationship

A review earned through a TryMe test is attached to a real person who completed a skin profile, received the product, and used it before writing anything. Those reviews carry a verified badge and are the only ones that count toward a product's rating. Reviews are tagged with the reviewer's skin attributes, which makes them far more useful to the next shopper than an anonymous star rating. We never fabricate reviews, and a product with no verified reviews shows no rating at all.

Tied to a verified trial

A verified review traces to a fulfilled claim or a completed debrief, enforced server-side. Members can also post unverified reviews of products they already own, and those are labelled as such and excluded from the rating.

Skin-tagged and filterable

A shopper with oily, acne-prone skin can read only reviews from people like them, which is what actually drives a purchase.

Yours to republish

You get a licence to use the reviews on your own site and social, with the free-product disclosure built in.

They keep working

Reviews stay on a public, indexable product page, so the campaign keeps returning traffic long after it ends.

How it runs

From brief to report in about three weeks

1
Day 0

Brief

You tell us the product, the target skin profile, and the decision you need to make.

2
Days 1 to 5

Match and ship

We recruit the skin-matched panel. You drop-ship to testers or send units to us.

3
Weeks 1 to 2

In-home use

Testers use the product in their real routine, not in a lab under supervision.

4
Days 15 to 21

Debrief and report

Structured feedback is captured, then you get the report, the raw CSV, and the reviews.

Flexible

Ways brands use this

New product launches

Seed a product page with genuine reviews before it goes live.

Retail readiness

Arrive at a buyer conversation with consumer evidence, not just a deck.

Reformulation relaunch

Refresh the review corpus when the formula genuinely changed.

Long-tail discovery

Skin-tagged reviews rank for the specific queries shoppers actually type.

Frequently asked questions

Are these reviews incentivised?
Testers receive the product free and are asked for honest feedback. They are not paid for a positive review, and the free-product relationship is disclosed wherever the review appears, which is what the FTC requires.
What stops someone reviewing a product they never received?
The write path checks it. A review is only accepted when the author has a fulfilled claim for that product or a completed debrief. Anything else is refused. Reviews predating that rule are shown as unverified member reviews and excluded from the product rating and from the structured data search engines read.
What if the reviews are bad?
Then you learned something before you scaled the product, which is the point. We do not filter out negative reviews. A product page of nothing but five stars is not credible to shoppers either.
Can I choose which reviews to publish?
On your own properties you control what you post, but you cannot edit a review into saying something the tester did not say, and cherry-picking only positives while implying a full picture creates its own exposure.
Do reviews appear anywhere else?
Yes, on the public TryMe product page for that item, which is indexable and cross-linked from category and skin-type pages.

Further reading

Related use cases

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Claims substantiation

The fastest way to get a skincare brand in trouble is a claim the data does not support. The second fastest is refusing

Concept testing

Manufacturing is the expensive place to discover that nobody wanted the product. Concept testing moves that discovery ea

Ready to test this product?

Tell us the product and the decision you need to make. We will tell you the design, the sample size, and the price before you commit to anything.

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