Test the concept before you manufacture
Manufacturing is the expensive place to discover that nobody wanted the product. Concept testing moves that discovery earlier, when changing your mind is still cheap.
Request a test See a sample reportFind out early, while it is still just a slide
Concept testing shows a described or visualised product to a matched audience and measures appeal, believability, differentiation, and purchase intent. Because nothing ships, it runs fast and costs a fraction of an in-home test. It is the right first step when you have more ideas than budget.
Days, not weeks
No fulfilment step, so a concept test can be fielded and read inside a week.
Compare several concepts
Put competing directions in front of the same audience and get a ranking rather than a series of unrelated readouts.
The same matched panel
Concepts are judged by the skin profile you are targeting, not by a general population that will never buy the product.
From brief to report in about three weeks
Brief
You tell us the product, the target skin profile, and the decision you need to make.
Match and ship
We recruit the skin-matched panel. You drop-ship to testers or send units to us.
In-home use
Testers use the product in their real routine, not in a lab under supervision.
Debrief and report
Structured feedback is captured, then you get the report, the raw CSV, and the reviews.
Ways brands use this
Product concepts
Which of these four ideas earns real purchase intent.
Naming and packaging
Which name reads as credible rather than clever.
Positioning and messaging
Which benefit to lead with when you only get one line.
Price sensitivity
What the concept feels like it should cost, before you set a price.
The instrument, not just the answer
A number is only worth acting on if you know how it was produced. This is what runs behind every TryMe Panel, and it is the same instrument every time, which is what makes results comparable across your own products and over time.
Honesty-weighted scoring
Panelists rate the product and also predict how others will rate it, a Bayesian Truth Serum design (Prelec, Science, 2004). Answers that are more common than people expect carry more weight, which penalises reflexive positivity rather than assuming it away.
Intervals, not bare averages
Results are reported as top-two-box agreement with a 95% confidence interval, so you can see how precise a number is before you act on it. A 4.2 with no interval is not a finding.
Behavioural willingness to pay
Each panelist sees one randomised real price and says whether they would buy at it. Across the panel that traces a demand curve, which is harder to game than asking someone what they would pay.
Verified trial, enforced
A review is refused unless that panelist has a fulfilled claim or a completed debrief for that product. It is a server-side rule, not a policy note, and unverified reviews never count toward a rating.
Panel integrity
Physical claims go only to verified residential US addresses. Velocity, per-IP and per-address limits, geo restriction and bot filtering run on every claim, and blocked attempts are logged rather than discarded.
Claims you can defend
Perception claims are presented as perception, with the instrument and sample conditions available, aligned to the FTC expectation of competent and reliable evidence for the claim being made.
Method, not results. We publish what the instrument does; the numbers come from your test.
Frequently asked questions
How is this different from in-home testing?
How many respondents?
Can I test packaging visuals?
Further reading
Related use cases
In-home testing
A lab tells you a formula is stable. It cannot tell you whether someone with dehydrated, fragrance-sensitive skin will k
Claims substantiation
The fastest way to get a skincare brand in trouble is a claim the data does not support. The second fastest is refusing
Review generation
A new product page with no reviews converts badly. Buying reviews is fraud. Earning them from verified testers is the on
Ready to test this product?
Tell us the product and the decision you need to make. We will tell you the design, the sample size, and the price before you commit to anything.
Request a testNot ready to talk? Read a sample report or compare the options.