Lower the first step
A sample, a smaller size, a short window. The shopper risks very little, so the decision stops being one they need to think about.
Trial marketing platform
Discounting works once and costs margin every time it works. TryMe gives a hesitant shopper a low-commitment trial instead, measures it against a holdout, and turns the ones who liked it into full-price buyers.
For ecommerce brands. We reply to every one of these ourselves.
Every code you send is a lesson that your price is negotiable. It converts the shopper who was going to buy anyway, and it trains everybody else to wait. A trial answers the same hesitation without touching what the product is worth.
A sample, a smaller size, a short window. The shopper risks very little, so the decision stops being one they need to think about.
Nobody learns to wait for the next sale, because there is no sale. Your full-size price stays the number you actually want for it.
A trial that arrives and gets used is a reason to come back. That second purchase is where the economics of this live.
Four steps, and your store stays the system of record for all of them.
01
Decide who sees a trial and where: a product page, an abandoned cart, the order confirmation, a QR code on a shelf card, a referral from a customer who already liked it.
02
The shopper claims in seconds, on a page that loads fast and works with JavaScript switched off. Losing somebody at the moment they decided is the most expensive thing this software can do.
03
Fulfilment runs through your store, so inventory, shipping and tax stay exactly where they already are. TryMe does not become a second place orders live.
04
A credit against the full size, a reminder timed to when the trial ran out, a reason to finish the decision. Every step is recorded against the trial that started it.
The only question worth asking about a trial programme is whether it created profit that would not have happened anyway. If a campaign is not paying for itself, TryMe says so.
A share of shoppers is never offered the trial, so every campaign has something to be measured against instead of grading its own homework.
Results are contribution profit: what the trials earned, less the samples, the postage and the credit it took to earn it.
Product pages, rescued carts, links and QR codes, and shoppers the TryMe trials directory sent you, each reported on its own.
You want more full-price customers, and you would rather not spend another quarter teaching your list to wait for a code.
You want a growth lever that is not a discount, and a number you can take into a planning meeting without caveats.
You want a channel you can test properly, with a holdout group, rather than a campaign that grades its own homework.
We are onboarding a small number of brands by hand, so the first campaigns are set up properly and we learn from them. Leave an address and we will be in touch.